Certification-driven development

Turn skill gaps into milestones.

Grow Strong helps companies build an internal certification system that lines skills up with strategy, so you can see, grow and celebrate the capabilities your business depends on.

The gap

Attendance doesn't mean growth.

Most learning systems report who finished a class. That doesn't tell you who can do the work. Leaders end up guessing which skills the company really has and which it's missing.

Your LMS is in place, but it isn't changing anything.

Employees can find courses, but struggle to match them to the skills they actually need.

Evaluations can't keep up as you grow.

You can design the system yourself, but ongoing assessments need people and time you don't have.

Your team can't always keep your brand's promises.

Turnover and uneven capability make it hard to trust that the work will be done well, every time.

How we help

Choose the level of help you need.

We strengthen the training you already have with internal certifications that tie every skill to your strategy.

Full implementation

We run the four-phase process with your steering committee and champions, from finding mission-critical skills to a working credentialing system your team owns.

  • Skill discovery tied to your strategy
  • Competencies, evaluations and learning pathways
  • A deployed badge system, handed off to your champions

Evaluations at scale

Already designed your skills and badges? We provide evaluators so assessment quality holds up as your organization grows and upskills.

  • Trained evaluators on call
  • Timely feedback and recognition for employees
  • Options starting at $50 per evaluation

Platform, plugged into your systems

Use CertifyHub to author, assess and award micro-certifications, integrated with your LMS or the systems you already run.

  • Works alongside your existing LMS
  • AI-assisted certification authoring
  • Portable digital badges

Prefer to run it yourself? The STRONG Framework is free to use. Ask us for the guide and we'll send it over.

Ask for the guide
What changes

Make your organization strong.

Clarity

Employees get clear job expectations and growth goals, so they feel more engaged and more recognized when they grow.

Motivation

Badges, levels and leaderboards turn skill-building into achievement, with healthy competition and real transparency.

Visibility

See where skills are concentrated and where the gaps are, and develop the right skills in the right places.

Strategy first

Every certification traces back to the skills your strategy needs, so training effort follows what matters.

  • Reduce employee turnover
  • Recognize and celebrate growth
  • Re-skill and promote from within
  • Find and fill crucial skill gaps
The STRONG Framework

Competencies that hold up when you test them.

Everything starts with clearly written skill statements. We write every competency to six principles, so each one is worth earning and easy to prove.

  • Significant

    Valuable, and worth someone's time.

  • Targeted

    Aimed at the right level of mastery.

  • Reasonable

    Within reach of the people it's assigned to.

  • Observable

    Measurable and provable, ideally in about a minute.

  • Narrative

    Tells part of the story of what its holder can do.

  • Granular

    Right-sized, focused and balanced.

A typical training outcome
After the live coding demonstration, the learner will build functional user-input-driven front-end applications using VueX and VueJS.
Becomes a STRONG competency
Build functional user-input-driven front-end applications using VueX and VueJS.
Our process

Four phases. One process you can repeat.

Once it's running, adding new skills means running the same process again, without starting over with a new system.

  1. Phase 1

    Discover

    Align leaders, find champions and metrics, and map the skills your strategy depends on.

    You getA blueprint and plan

  2. Phase 2

    Design

    Turn draft skills into STRONG competencies, with evaluations and learning activities for each.

    You getA complete competency model

  3. Phase 3

    Develop

    Build the competencies into awardable digital badges and test them with small groups first.

    You getA working badge system

  4. Phase 4

    Deliver

    Hand off to your champions and team leads, with a succession plan for when people move on.

    You getA system your people already use

Your steering committee and champions each need about five hours a week at most.

Platform

CertifyHub: the engine behind the badges.

Writing a credible certification is hard, so most organizations never start. CertifyHub takes you from an idea to a defensible draft in minutes, then supports the human evaluation that makes the badge mean something.

AI-assisted authoring

Describe a skill and get a draft certification with competencies and example evaluation tasks, ready for your experts to refine.

Evaluated by people

Badges are awarded after an evaluator checks the learner against the competencies, never automatically.

Portable credentials

Badges follow the Open Badges standard, so employees can download them, share them to LinkedIn and have them verified outside the platform.

Not another LMS

Competencies link to the learning resources you already have, so your current training stays useful.

In your business

One skills model, many decisions.

Once skills are clear and proven, they improve far more than training.

Hiring

Check candidates against the same competency model you use for your team.

Onboarding

New hires prove the skills they already have and learn only what's new to them.

Ongoing training

Skill gaps show you where to focus, and new skills roll out through the same process.

Reviews and promotions

Frequent evaluations replace the once-a-year review, and levels can inform raises and promotions.

Trusted by

  • Tektronix
  • Hero Unit
  • Acklen Avenue
  • CodeX Academy
  • Peeplo
  • CoMission
  • Coffee Brain
Contact

Start a conversation.

Tell us where your skill gaps are. We'll tell you honestly whether the STRONG Framework is the right fit, and what it would take to get started.